| 
             
              | 
                   
                    | .gif) | .gif) | .gif) | .gif)
 | 
                        								
                          | .gif) |  |  								
                          | 
                              		 
                                		
                                | 
                                     
                                      |  |   
                                      |  | 
                                           
                                            |  | 
                                                 
                                                  | 
                                                       
                                                        |  |   
                                                        |  | 
 
 
 |   
                                                        |  | In 
                                                            The Company Of GiantsCandid 
                                                            Conversations With 
                                                            The Visionaries Of 
                                                            The Digital World
 By Rama Dev Jager 
                                                            and Rafael Ortiz
 ISBN 0-07-032965-2 
                                                            (General Business)
 P 925.00
 TPull 
                                                            up a chair and listen 
                                                            in on honest and unrestrained 
                                                            interviews of the 
                                                            titans of the digital 
                                                            world. Here's tough, 
                                                            straight, sometimes 
                                                            controversial, sometimes 
                                                            profound, but always 
                                                            instructive talk about 
                                                            how they got where 
                                                            they are.. About 
                                                            the Author Rama Dev Jager is 
                                                            an MBA graduate of 
                                                            Stanford University 
                                                            Graduate School of 
                                                            Business, which is 
                                                            an internationally 
                                                            renowned as the think-tank 
                                                            for the high-tech 
                                                            world. Also a medical 
                                                            school graduate, Jager 
                                                            has combined his medical 
                                                            and technological 
                                                            experience to form 
                                                            EMCard, a health care 
                                                            information technology 
                                                            company that provides 
                                                            hospitals and doctors 
                                                            with complete patient 
                                                            profiles loaded into 
                                                            a microchip on a disk 
                                                            the size of a credit 
                                                            card. He lives in 
                                                            San Francisco.
 Rafael 
                                                            Ortiz holds an MBA 
                                                            degree from Stanford 
                                                            University Graduate 
                                                            School of Business. 
                                                            Now an assistant professor 
                                                            at Stanford he is 
                                                            also developing Apple 
                                                            Computer's new network 
                                                            architecture. Ortiz 
                                                            lives in San Francisco.   |   
                                                        |  | Change 
                                                            the WorldHow Ordinary People 
                                                            Can Accomplish Extraordinary 
                                                            Results
 By Robert E. Quinn
 ISBN 0-7879-5193-5 
                                                            (Business/Management)
 P 1,825.00
 In this empowering 
                                                            book, Robert E. Quinn, 
                                                            author of the highly 
                                                            successful and influential 
                                                            Deep Change, gives 
                                                            readers the courage 
                                                            to use personal transformation 
                                                            to positively impact 
                                                            their home life, work 
                                                            life and communities 
                                                            - to be what he refers 
                                                            to as "inner-directed 
                                                            and outer-focused".
 We 
                                                            are all potential 
                                                            change agents, but 
                                                            most of us are trapped 
                                                            by the belief that 
                                                            we as individuals 
                                                            can not make a difference. 
                                                            Informed by the teachings 
                                                            of Jesus, Gandhi and 
                                                            Martin Luther King, 
                                                            Jr. - three of the 
                                                            most successful change 
                                                            agents ever - Quinn 
                                                            outlines eight steps 
                                                            each of us can take 
                                                            to move ourselves 
                                                            and others to the 
                                                            highest levels of 
                                                            excellence. Following 
                                                            his advice, each of 
                                                            us can access and 
                                                            apply the power that 
                                                            lies within us in 
                                                            ways that will change 
                                                            the world for the 
                                                            better.  About 
                                                            the Author Robert E. Quinn is 
                                                            the M.E.Tracy Distinguished 
                                                            Professor of Organizational 
                                                            Behavior and Human 
                                                            Resources Management 
                                                            at the University 
                                                            of Michigan Business 
                                                            School and the author 
                                                            of Deep Change.
   |   
                                                        |  | Peanut 
                                                            Butter And Jelly ManagementTales from Parenthood, 
                                                            Lessons for Management
 By Chris and Reina 
                                                            Komisarjevsky
 ISBN 0-8144-7062-9 
                                                            (General Business/Management)
 P 1,350.00
 Are 
                                                            you tired of overblown, 
                                                            theoretical management 
                                                            treatises? Bored by 
                                                            self-important pundits 
                                                            preaching the latest 
                                                            in management salvation? 
                                                            Frustrated with practical, 
                                                            half-baked management 
                                                            solutions? Are you 
                                                            ready for a refreshingly 
                                                            practical and down-to-earth 
                                                            approach to management? 
                                                            Are you ready to be 
                                                            entertained, charmed 
                                                            and truly touched 
                                                            by a management book? If 
                                                            you answered 'Yes!' 
                                                            to any or all of the 
                                                            questions, this is 
                                                            the book for you. 
                                                            Based on the idea 
                                                            that being a good 
                                                            manager requires many 
                                                            of the same skills 
                                                            associated with being 
                                                            a good parent, this 
                                                            book illustrates 19 
                                                            valuable leadership 
                                                            lessons you can learn 
                                                            from such decidedly 
                                                            unbusiness-like subjects 
                                                            such as:  
                                                            
                                                              HOMEWORK 
                                                                (Learning, studying 
                                                                and planning for 
                                                                the future)LITTLE 
                                                                LEAGUE (Always 
                                                                push yourself 
                                                                to do better)STREET 
                                                                HOCKEY (How to 
                                                                spot natural leaders 
                                                                on your staff)A 
                                                                SHOE BOX UNDER 
                                                                THE BED (The importance 
                                                                of personalizing 
                                                                otherwise sterile 
                                                                office space)THE 
                                                                ICE CREAM MAN 
                                                                (Trying different 
                                                                things to find 
                                                                out what you like)SAND 
                                                                CASTLES (Nothing 
                                                                stays the same...everything 
                                                                changes...that's 
                                                                reality) About 
                                                            the AuthorsChris Komisarjevsky 
                                                            is a full-time father 
                                                            and President and 
                                                            CEO of Burson-Marsteller 
                                                            Worldwide, the leading 
                                                            public relations firm. 
                                                            Reina Komisarjevsky 
                                                            is a full-time mother 
                                                            who always hoped she 
                                                            would have at least 
                                                            six children. The 
                                                            couple live in Atlantic 
                                                            Beach, New York.
   
                                                           |   
                                                        |  | Workplace 
                                                            Warrior Insights for Winning 
                                                            on the Corporate Battlefield
 By Kay Hammer
 ISBN 0-8144-0494-4 
                                                            (General Business/Career)
 P 1,995.00
 Successful 
                                                            business people don't 
                                                            get to the top without 
                                                            struggles. But few 
                                                            are willing to expose 
                                                            the failures and setbacks 
                                                            that have lined their 
                                                            paths through battle 
                                                            zones of business. Kay 
                                                            Hammer is a rare breed. 
                                                            With startling candor 
                                                            and penetrating intelligence, 
                                                            this " very modern, 
                                                            very American heroine" 
                                                            (Forbes) gives a frank 
                                                            and full recounting 
                                                            of her mid-career 
                                                            reinvention, from 
                                                            a linguistics professor 
                                                            raising two children 
                                                            alone to the president, 
                                                            CEO and co-founder 
                                                            of Evolutionary Technologies 
                                                            International - an 
                                                            Austin-based high-tech 
                                                            firm that Inc. magazine 
                                                            twice rated in the 
                                                            top 20 of the 500 
                                                            fastest-growing companies. 
                                                            It's a heady story 
                                                            of professional and 
                                                            personal battles...an 
                                                            inspiring tale of 
                                                            grit, courage and 
                                                            sheer will...and a 
                                                            practical guide to 
                                                            succeeding in today's 
                                                            ferociously competitive 
                                                            business world. About 
                                                            the AuthorKay Hammer is co-founder, 
                                                            president and CEO 
                                                            of Evolutionary Technologies 
                                                            International (ETI), 
                                                            a software company 
                                                            that is pre-eminent 
                                                            in the area of data 
                                                            integration management. 
                                                            In 1980, Dr. Hammer 
                                                            left a tenured professorship 
                                                            at Washington State 
                                                            University and made 
                                                            a switch to software. 
                                                            She worked as a systems 
                                                            programmer at Texas 
                                                            Instruments then moved 
                                                            to Microelectronics 
                                                            and Computer Technology 
                                                            Corporation where 
                                                            she invented the ETI-EXTRACT 
                                                            Tool Suite, which 
                                                            helps automate the 
                                                            task of keeping data 
                                                            consistent across 
                                                            different platforms. 
                                                            Dr. Hammer lives in 
                                                            Austin, Texas.
   |   
                                                        |  | Delivering 
                                                            Knock Your Socks Off 
                                                            Service (Revised Edition)By Kristin Anderson 
                                                            and Ron Zemke
 ISBN 0-8144-7970-7 
                                                            (Customer Service)
 P 1,425.00
 "Delivering 
                                                            Knock Your Socks Off 
                                                            Service sets a baseline 
                                                            of exceptional customer 
                                                            service in a practical, 
                                                            useful and easy to 
                                                            learn format. This 
                                                            is a great desk reference 
                                                            for anyone interfacing 
                                                            with customers and 
                                                            anyone supporting 
                                                            those who interface 
                                                            with customers."- Elizabeth Cox, Training 
                                                            Coordinator & 
                                                            Staff Development 
                                                            Specialist, Modus 
                                                            Media International.
 About 
                                                            the AuthorsRon Zemke is founder 
                                                            of Performance Research 
                                                            Associates and has 
                                                            authored or co-authored 
                                                            twelve books, including 
                                                            the Knock Your Socks 
                                                            Off series and Service 
                                                            America!Kristin Anderson 
                                                            is a principal of 
                                                            Performance Research 
                                                            Associates, co-author 
                                                            of three other Knock 
                                                            Your Socks Off books, 
                                                            and author of Great 
                                                            Customer on the Telephone 
                                                            (AMACOM).
   |   
                                                        |  |  
                                                            More 
                                                              Effective CommunicationA Manual for Professionals
 By J. V. Vilanilam
 ISBN 0-7619-9363-0 
                                                              (Communication)
 P 495.00
 Communication 
                                                              is one of the main 
                                                              planks on which 
                                                              organizational success 
                                                              rests in today's 
                                                              tough business environment. 
                                                              As a result, effective 
                                                              communication skills 
                                                              have become essential 
                                                              to enable professionals 
                                                              to achieve the exacting 
                                                              levels of performance 
                                                              demanded by them. 
                                                              Apart from the practical 
                                                              aspects, an understanding 
                                                              of the basic concepts 
                                                              of communication 
                                                              can further assist 
                                                              professionals to 
                                                              communicate skillfully 
                                                              and persuasively. 
                                                              In this indispensable 
                                                              book, J.V. Vilanilam 
                                                              provides a comprehensive 
                                                              coverage of the 
                                                              important elements 
                                                              of both written 
                                                              and oral communication.The 
                                                              special features 
                                                              of the book include: 
                                                              Coverage of the 
                                                              latest techniques 
                                                              in professional 
                                                              communication, such 
                                                              as fax, e-mail and 
                                                              the Internet;
 Five 
                                                            useful appendices 
                                                            covering items such 
                                                            as frequently misspelt 
                                                            words, correct usage 
                                                            of commonly confused 
                                                            words and sentence 
                                                            correction;  The 
                                                            inclusion of several 
                                                            samples of usage throughout 
                                                            the book;  A 
                                                            discussion of the 
                                                            Universal Mode of 
                                                            Communication (UMC) 
                                                            in the organizational 
                                                            context; and A 
                                                            step-by-step approach 
                                                            to the preparation 
                                                            of managerial and 
                                                            professional reportsThis book is an essential 
                                                            guide for a variety 
                                                            of readers such as: 
                                                            managers at all levels, 
                                                            journalists and technical 
                                                            writers, media people 
                                                            and researchers, and 
                                                            professionals in the 
                                                            areas of business 
                                                            communication and 
                                                            public relations. 
                                                            It also serves as 
                                                            a text for courses 
                                                            in business communication, 
                                                            technical communications 
                                                            and journalism.About 
                                                            the Author
 Dr. J. V. Vilanilam 
                                                            was formerly vice-chancellor 
                                                            of the University 
                                                            of Kerala and also 
                                                            served as professor 
                                                            and head of the Department 
                                                            of Communication and 
                                                            Journalism for the 
                                                            same university.
 
 |   
                                                        |  | Sales 
                                                            Closings for DummiesBy Tom Hopkins
 ISBN 0-7645-5063-2 
                                                            (Business/Sales)
 P 599.60
 Renowned 
                                                            sales trainer Tom 
                                                            Hopkins provides you 
                                                            with the hands-on 
                                                            tools and techniques 
                                                            you'll need to execute 
                                                            this crucial part 
                                                            of sales negotiation 
                                                            - the close. Whether 
                                                            you are a newcomer 
                                                            to sales or a savvy 
                                                            pro, Sales Closing 
                                                            for Dummies will help 
                                                            you turn opportunity 
                                                            into bottom-line results. 
                                                            Glean a variety of 
                                                            techniques from these 
                                                            comprehensive chapters:Become a Champion 
                                                            Closer
 Lead 
                                                            a sale without being 
                                                            pushy Read 
                                                            the signs of an interested 
                                                            potential buyer Use 
                                                            questioning methods 
                                                            that lead to the close 
                                                            time and time again Help 
                                                            clients feel good 
                                                            about their buying 
                                                            decision Keep 
                                                            your clients' business 
                                                            and develop loyaltyAbout the Author
 Tom Hopkins, chairman 
                                                            of the board of Tom 
                                                            Hopkins International, 
                                                            became a millionaire 
                                                            at age 27 and was 
                                                            the nation's leading 
                                                            real-estate trainer 
                                                            at age 30. He has 
                                                            written many books 
                                                            on sales topics and 
                                                            conducts approximately 
                                                            75 seminars worldwide 
                                                            to more than 10,000 
                                                            people each year.
 
   |  |  |  |    |  |   
                                      |  |  | .gif) |  |  
					  		
								|  | .gif) |  | .gif) |   
                    |  |  
                   
				  	|  |  | .gif) |  |  |