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Book Review
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15 Minutes of Fame

Getting your 15 Minutes of Fame and More!
A guide to guaranteeing your business success
by Edward Segal
P 1,295.00

With this book, public relations guru Edward Segal does for you what he's done for more than 500 high-profile clients nationwide: he helps you to achieve and manage the fame you crave and deserve. In lively, bite-sized chapters - peppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports, and more - Segal arms you with proven tools and techniques for getting your company, organization or self squarely in the public spotlight and staying there. Throughout the book, you'll also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.

About the Author
Edward Segal
Edward Segal, president of his own public relations firm, is one of North America's most well-known PR experts, providing public relations advice and counsel to Fortune 500 companies, government agencies and trade associations. His bylined articles have appeared in the Washington Post, the New York Times and the Wall Street Journal.


Housekeeping Management

Housekeeping Management
by Matt A. Casado
P 2,450.00

As downsizing practices in the hospitality industry usher in leaner management and fewer operational levels, the role of the executive housekeeper is undergoing a dramatic change. Today, the ideal executive housekeeper must be prepared to be a first-line manager - capable of running a housekeeping department with little or no intervention from upper management.

Housekeeping Management offers future industry professionals the tools they need to be competitive in this new era - the skills to manage resources, administer assets and manage all of the technical operations of a busy housekeeping department. Using case studies culled from the author's extensive experience in the hospitality industry, it demonstrates clearly how theoretical concepts apply to real-life situations. Illustrated with numerous photos and charts.

This book is an invaluable resource to help tomorrow's executive housekeepers acquire proficiency in management and administration they'll need to succeed in the hospitality industry.

About the Author
Matt A. Casado,EdD.
Matt A. Casado,EdD.,is a professor in the School of Hotel and Restaurant Management at Northern Arizona University in Flagstaff, Arizona. He is the author of the Food and Beverage Service Manual and Conversational Spanish for Hospitality Managers and Supervisors.


Semper Fi

Semper Fi
Business Leadership the Marine Corps Way
by Dan Carrison and Rod Walsh
P 1,785.00

TThe U.S. Marine Corp doesn't create an elite force simply by barking orders at underlings or demanding grueling rounds of laps. Rather, the Corps is the master of in-depth training, non-stop motivating and world-class leadership.

Semper Fidelis - means "always faithful" - is both the motto of the USMC and the inspiration for this book's unique approach to corporate leadership. Written by two former Marines who are now successful businessmen, Semper Fi goes behind the scenes to pinpoint what works for the USMC. It then applies those strategies to the competitive world of business, showing you how to create a training and management culture that brings out the best in all your employees.

For all the difference between armed services and the profit-driver corporation, they share a key goal: to create a high-performance organization filled with committed, motivated leaders, all the way through the ranks. This book is an evocative and ingenious guide for making that goal a reality.

About the Author
Dan Carrison
Dan Carrison is a former Marine and now serves as Senior Account Executive for Diebold, the world's leading supplier of ATMs.

Rod Walsh
Rod Walsh is also a former Marine and a Vietnam War veteran. He holds an MBA and has been president of Blue Chip Inventory Service for 28 years. Their bi-weekly column," Rosie's Bar & Grill", was picked up by the New York Times Syndicate. Both authors live in Sherman Oaks, California.


Moses on Management

Moses On Management
50 Leadership Lessons from the Greatest Manager of All Time
by David Baron with Lynette Padwa

TIn Moses On Management, Rabbi David Baron - a nationally renowned spiritual leader who has founded and operated two successful businesses using the teachings of Moses as his guide - draws surprising parallels between the worlds of Moses and our own, and illuminates areas of particular relevance for today's business manager.

Through Bible passages, anecdotes of modern business, interviews with some of today's most visionary leaders, and his own revealing and often humorous insights into the dynamics of leadership, Rabbi Baron conveys fifty wise lessons for the modern business environment including:

  • How to bring your staff out of the slave mentality
  • Why negotiating face-to-face brings optimum results
  • Why symbols of strength inspire extraordinary effort
  • Why crises are an open door to change - and empowerment
  • How to use the willing minority to motivate others
  • Why it's essential to make your staff into believers
  • How to balance zero tolerance with 100% compassion

In times of downsizing, mergers and increasing uncertainty in the marketplace, Moses On Management is an invaluable resource for finding and sustaining a deeply satisfying balance between life and livelihood.

About the Author
Rabbi David Baron
Rabbi Baron is the founder of Temple Shalom for the Arts, a unique Beverly Hills synagogue of more than 2,000 congregants which blends religion with music, drama, art and dance.

Rabbi Baron is also the founder of two successful businesses, a highly sought-after lecturer and commentator for radio and television and is an active member of charitable organizations, including the Jewish National Fund where he is a member of the board of directors. He lives in Los Angeles with his wife, son and daughters.

Lynette Padwa
Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the co-author of several other books, including for Mothers of Difficult Daughters. She lives in Los Angeles with her husband and son.


Reaching your Potential

Reaching Your Potential, 2nd ed.
Personal and Professional Development
by Robert K. Throop and Marion B. Castellucci
P 2,125.00

This edition helps learners of all ages and backgrounds take control of their lives and improve both their self-belief and self-esteem. A blend of concepts and applications help readers discover and develop their emotional, intellectual, physical and social potential.

The book involves readers in active learning with self-assessment questionnaires, activities that apply concepts to the reader's own lives, questions that test comprehension, and case studies that foster critical-thinking skills. Profiles of people who have overcome challenges to succeed in life motivate learners, and many new, colored photos and illustrations help reinforce key concepts.

Key Features :

a new "How-To-Use-This-Book" section explains, step by step, how to get the most from this revised copy

pre-reading and post-reading self-assessments help readers measure their potential and progress

"Getting Up to Speed on the Information Superhighway" encourages use of the Internet to increase personal and professional development

"Your Turn" activities encourage readers to apply what they have learned to personal situations

the Case Studies use short vignettes and questions to further illustrate the material covered

the "Whatever It Takes" features profile a wide range of people of various ages, ethnic and cultural backgrounds, and walks of life.

"News and Views" highlight trends, topics, or current issues of particular interest to the reader

Understanding Women - Eight Essential Truths
That Work in Your Business and Your Life

By Faith Popcorn, and Lys Marigold
P 328.50
ISBN 0-7513-0767-X

Today, woman make 80% of all purchasing decisions. In EVEolution, Faith Popcorn and Lys Marigold show that you cannot succeed in business or successfully start one without understanding how to market to women. No matter what your product is, they reveal why women must be your chief target.

About the author:

Faith Popcorn is an internationally respected forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based future-focused marketing consultancy, whose clients include Bell Atlantic, BWM, Cigna, McDonald's and Procter & Gamble. She is also author of the national bestseller of The Popcorn Report and co-author of the national bestseller Clicking. She lives in New York City and Wainscott, NY, with her daughter, G.G.



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