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World Class Selling

World Class Selling
The Crossroads of Customer Sales,
Marketing and Technology
By Jim Holden ISBN 0-471-32605-4 P 1,840.00 ow
To Build A Winning Team
By Mike Pegg
ISBN 81-7476-096-2
P 240.00

In today's changing marketplace, the sales methods and practices of yesterday will no longer work. To stay ahead, sales and marketing professionals at every level must take on new roles. Companies must be willing to reorganize and operate differently. But these transitions are not easily realized and, in today's challenging business environment, are too often vigorously resisted.

World Class Selling provides the personal/professional tools and the methodology needed for quickly and effectively make these transitions. The book is written in a unique format that the author calls "personal dimensioning." In a virtual business setting, fictional characters deal with the complex new market-place in a real-world business situation. You'll follow a salesperson of 15 year's experience as she is victimized by industry trends which launch her and her company to a quest to climb the value chain ahead of the competition.

World Class Selling also covers such timely subjects as:

  • Creating a vision for a major account over the long term, including the use of Internet technology
  • Defining and measuring value to the customer, and pursuing customers in non-traditional ways
  • Introducing the role of technology in providing new, highly intuitive sales performance and coaching tools, along with just-in-time training using Web-based applications
  • Aligning sales, marketing and human resources practices to create a world-class business development department
    About the Author

Jim Holden is the founder and CEO of Holden Corporation, an internationally recognized leader in sales and marketing effectiveness. The company has pioneered in the first proven methodology to alisg sales and marketing in today's marketplace, working with major industries worldwide, including an impressive array of Fortune 100 companies. Holden is the author of Power Base Seling : Secrets of an Ivy League Street Fighter.


Networking Skills That Will Get You The Job You Want

Networking Skills That Will Get You The Job You Want
By Cherie Kerr
ISBN 1-55870-501-5
P 745.00

To find your ideal career in today's competitive market, you need more than just a good resume. You need to know how to get in direct contact with the people who can get you hired.

Whether you're fresh out of school, re-entering the work force or looking to advance in your field, acclaimed communications and career consultant Cherie Kerr will help you network your way to professional success.

Kerr encourages you every step of the way, sharing her own successes and challenges to help you overcome rejection, stay motivated and keep focused. She also includes a detailed "bibliography for the ardent networker" to put you in touch with resources that will get you networking in no time.

Here you have all the information you need to put yourself on the professional fast track. So take this guide, make the most of your valuable skills and network your way to a great career!

About the Authors

Cherie Kerr has been an award-winning expert in the field of public relations and corporate communications for more than 20 years. She is the founder and president of ExecuProv, a company that teaches communication and networking skills to business professionals throughout the country with clients including Banc One, GTE, Nissan Motors and Mitsubishi. She lives in Orange County, California.


Simple Ways To Bring Out The Best In Your Employees

Simple Ways To Bring Out The Best In Your Employees
By Promod Batra and Vijay Batra
ISBN 81-86773-34-7
P 246.50

Thinking is the most important job in management, whether its management of employees or customers. Thinking is the hardest job to do.

In thinking what matters most is your attitude. The mind can think positively or you can think negatively. If you have to deal effectively with a problem, an opportunity, a note, a report or a write-up, you ought to be on a positive mood.

At Think Inc., research is aimed at finding Simple Ways to discover and invent the commonsensical approaches you need to reach your goals. Our collection of ideas and thought starters has been gathered and distilled from our professional journeys over the decades, across continents and cultures.

About the Author

Promod Batra got his professional training with General Mills Inc., Minneapolis, Minnesota, and Soyabean Council of America. He has an MBA from the University of Minnesota. During his professional career of over three decades, he made simple observation in regard to management issues at large corporations, managing of family businesses and managing of families and decided early in his career to self-publish them in a simple and small way.

Vijay Batra has an MBA from the University of Pittsburgh and is also a graduate of the Japan Management Programme from Japan America Institute of Management Sciences.


Pure Selling: The Basics

Pure Selling: The Basics
By Wayne Vanwyck
ISBN 1-55180-063-2
P 650.00

Selling today is a professional occupation. More people earn $50,000 a year in a sales career than in any other field, with many salespeople earning twice that or more.

To achieve such high career and salary goals, you need the right skill and knowledge to be more confident and effective. With a unique blend of proven communication skills and an understanding of today's marketplace.

About the Author

Wayne Vanwyck has over 23 years of experience in sales and has been a consultant and trainer in sales and management for the last 14 years. The material in Pure Selling has been successfully presented in seminars offered by his Achievement Center in Ontario, Canada.


Culinary Arts Career Starter

Culinary Arts Career Starter
By Mary Masi
ISBN 1-57685-205-9
P 556.25

A career as a chef for you? "Do what you love to do?", the experts advise in choosing a career. If that's cooking, the timing couldn't be better. The whole culinary arts field is exploding with opportunities. Top chefs are now glamorous celebrities, commanding six-figure incomes. New restaurants are opening everywhere, everyday.

But real success isn't automatic. It's a matter of getting the right training and making the right moves beginning with day one. This book, written with the help of top professionals is your guide.

About the Author

Mary Masi, M.A., is the founder of InfoSurge, a company specializing in writing, research and editorial consulting. Previously, she worked in the editorial division of John Wiley & Sons, Inc. and before that as a college English instructor.









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