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World
Class Selling
The Crossroads of
Customer Sales,
Marketing and Technology
By Jim Holden ISBN
0-471-32605-4 P 1,840.00
ow
To Build A Winning
Team
By Mike Pegg
ISBN 81-7476-096-2
P 240.00
In today's changing
marketplace, the sales
methods and practices
of yesterday will
no longer work. To
stay ahead, sales
and marketing professionals
at every level must
take on new roles.
Companies must be
willing to reorganize
and operate differently.
But these transitions
are not easily realized
and, in today's challenging
business environment,
are too often vigorously
resisted.
World
Class Selling provides
the personal/professional
tools and the methodology
needed for quickly
and effectively make
these transitions.
The book is written
in a unique format
that the author calls
"personal dimensioning."
In a virtual business
setting, fictional
characters deal with
the complex new market-place
in a real-world business
situation. You'll
follow a salesperson
of 15 year's experience
as she is victimized
by industry trends
which launch her and
her company to a quest
to climb the value
chain ahead of the
competition.
World
Class Selling also
covers such timely
subjects as:
- Creating
a vision for a major
account over the
long term, including
the use of Internet
technology
- Defining
and measuring value
to the customer,
and pursuing customers
in non-traditional
ways
- Introducing
the role of technology
in providing new,
highly intuitive
sales performance
and coaching tools,
along with just-in-time
training using Web-based
applications
- Aligning
sales, marketing
and human resources
practices to create
a world-class business
development department
About the Author
Jim
Holden is the founder
and CEO of Holden
Corporation, an internationally
recognized leader
in sales and marketing
effectiveness. The
company has pioneered
in the first proven
methodology to alisg
sales and marketing
in today's marketplace,
working with major
industries worldwide,
including an impressive
array of Fortune 100
companies. Holden
is the author of Power
Base Seling : Secrets
of an Ivy League Street
Fighter.
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Networking
Skills That Will Get
You The Job You Want
By Cherie Kerr
ISBN 1-55870-501-5
P 745.00
To
find your ideal career
in today's competitive
market, you need more
than just a good resume.
You need to know how
to get in direct contact
with the people who
can get you hired.
Whether
you're fresh out of
school, re-entering
the work force or
looking to advance
in your field, acclaimed
communications and
career consultant
Cherie Kerr will help
you network your way
to professional success.
Kerr
encourages you every
step of the way, sharing
her own successes
and challenges to
help you overcome
rejection, stay motivated
and keep focused.
She also includes
a detailed "bibliography
for the ardent networker"
to put you in touch
with resources that
will get you networking
in no time.
Here
you have all the information
you need to put yourself
on the professional
fast track. So take
this guide, make the
most of your valuable
skills and network
your way to a great
career!
About
the Authors
Cherie
Kerr has been an award-winning
expert in the field
of public relations
and corporate communications
for more than 20 years.
She is the founder
and president of ExecuProv,
a company that teaches
communication and
networking skills
to business professionals
throughout the country
with clients including
Banc One, GTE, Nissan
Motors and Mitsubishi.
She lives in Orange
County, California.
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Simple
Ways To Bring Out
The Best In Your Employees
By Promod Batra and
Vijay Batra
ISBN 81-86773-34-7
P 246.50
Thinking
is the most important
job in management,
whether its management
of employees or customers.
Thinking is the hardest
job to do.
In
thinking what matters
most is your attitude.
The mind can think
positively or you
can think negatively.
If you have to deal
effectively with a
problem, an opportunity,
a note, a report or
a write-up, you ought
to be on a positive
mood.
At
Think Inc., research
is aimed at finding
Simple Ways to discover
and invent the commonsensical
approaches you need
to reach your goals.
Our collection of
ideas and thought
starters has been
gathered and distilled
from our professional
journeys over the
decades, across continents
and cultures.
About
the Author
Promod
Batra got his professional
training with General
Mills Inc., Minneapolis,
Minnesota, and Soyabean
Council of America.
He has an MBA from
the University of
Minnesota. During
his professional career
of over three decades,
he made simple observation
in regard to management
issues at large corporations,
managing of family
businesses and managing
of families and decided
early in his career
to self-publish them
in a simple and small
way.
Vijay
Batra has an MBA from
the University of
Pittsburgh and is
also a graduate of
the Japan Management
Programme from Japan
America Institute
of Management Sciences.
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Pure
Selling: The Basics
By Wayne Vanwyck
ISBN 1-55180-063-2
P 650.00
Selling
today is a professional
occupation. More people
earn $50,000 a year
in a sales career
than in any other
field, with many salespeople
earning twice that
or more.
To
achieve such high
career and salary
goals, you need the
right skill and knowledge
to be more confident
and effective. With
a unique blend of
proven communication
skills and an understanding
of today's marketplace.
About
the Author
Wayne
Vanwyck has over 23
years of experience
in sales and has been
a consultant and trainer
in sales and management
for the last 14 years.
The material in Pure
Selling has been successfully
presented in seminars
offered by his Achievement
Center in Ontario,
Canada.
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Culinary
Arts Career Starter
By Mary Masi
ISBN 1-57685-205-9
P 556.25
A career as a chef
for you? "Do
what you love to do?",
the experts advise
in choosing a career.
If that's cooking,
the timing couldn't
be better. The whole
culinary arts field
is exploding with
opportunities. Top
chefs are now glamorous
celebrities, commanding
six-figure incomes.
New restaurants are
opening everywhere,
everyday.
But
real success isn't
automatic. It's a
matter of getting
the right training
and making the right
moves beginning with
day one. This book,
written with the help
of top professionals
is your guide.
About
the Author
Mary
Masi, M.A., is the
founder of InfoSurge,
a company specializing
in writing, research
and editorial consulting.
Previously, she worked
in the editorial division
of John Wiley &
Sons, Inc. and before
that as a college
English instructor.
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