It all started with one book that had a simple goal: bring the wisdom of today’s top MBA programs into the home libraries of business professionals everywhere. In a nutshell – offer the skills, ideas and power of the MBA without the time and cost. The idea took hold. And now, over 300,000 copies later, The Portable MBA has become a staple on the business shelf. In letter-writing, one ought to be natural; but ease and naturalness should not be allowed to degenerate into slipshod English and vulgar slang. Business and official letters in particular, require more care and thought than social letters.
Designed to carry tomorrow’s leaders into the 21st century, The New Portable MBA capitalized on the strengths that made its predecessor a classic. It offers contributions from an international all-star team of experts from today’s business schools and provides readers with topics, including managing people, finance, economics, and accounting; marketing management; information technology; leadership; strategy and more.
About the Author:
Eliza G.C. Collins is a faculty partner of the Center for Executive Development, located in Cambridge, Massachusetts. Formerly the senior editor of The Harvard Business Review, she is the editor of the critically acclaimed Executive Success: Making It In Management. Her other books include The Executive Dilemma: Handling People Problem at Work and Dearest Amanda: An Executive’s Advice to Her Daughter.
Mary Anne Devanna was, until her recent death, Associate Dean of Columbia University’s Graduate School of Business and coeditor of the Columbia Journal of World Business. She was also a senior consultant for “Workout”, a major change program in General Electric, and earlier in her career, director of advertising at Longines. Her other books include The Transformational Leader and Strategic Human Resource Management.
ISBN 0-471-08004-7
By Eliza G.C. Collins and Mary Anne Devanna
P 565.00