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Gift
Giving and Goodwill
By
Lolita Villa
The
holiday seasons
are the perfect
time to network
- what with the
parties, the gatherings,
and endless charity
functions where
you're most likely
to bump into the
next client or working
partner you might
have next year.
However way you're
doing it, just make
sure that you don't
miss out on this
opportunity to spread
goodwill, whether
to your colleagues
at work or to your
existing clients.
Gift
giving is the perfect
way to spread the
yuletide cheer,
and it's also one
of the most effective
ways to market yourself.
According to Priscilla
Y. Huff, author
of More 101 Best
Home-Based Businesses
for Women, several
surveys indicate
that more than 50
percent of businesses
use the holiday
season to market
and promote themselves,
strengthen client
relationships and
extend goodwill
in their communities.
It's also the perfect
excuse to break
the ice with that
grouchy co-worker
of yours, get into
a more relaxed atmosphere
with your boss,
or just simply let
your colleagues
bask in your thoughtfulness.
Remember though,
that you should
spend the right
amount - don't spend
too much to the
point of doing so
in bad taste, or
too little to appear
cheap. Here are
a few gift suggestions
to help you out:
Office
supplies: you can
never go wrong with
calendars, pens,
paperweights, calculators,
alarm clocks, or
leather organizers.
Useful gifts make
the best choices
for office giving.
Not only are you
being thoughtful,
but you're also
contributing to
a more productive
work life.
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Food:
the holidays
are a time for
festive celebrating!
And this means
spreading good
chow all around.
Prepare food baskets,
chocolate or other
candy, keso de
bola, gourmet
coffees (try mint
and other exotic
flavors), red
or white wine,
special nut mixes,
sweet ham, and
the ever- classic
fruit cake. Christmas
cookies, herbal
teas and other
baking goods you
can make and package
at home is good
too! Boxes and
wraps for your
gift packaging
can be bought
cheap at places
like Divisoria
or Tutuban, so
start shopping.
-
Personalized
items:
this is a great
way to make people
feel special and
to make sure they'll
remember you all
year long. A person's
favorite book,
a collection of
favorite songs
on a CD, videos,
calling card-business
card combo, subscription
to favorite trade
publications,
special plants
suitable for office
climates, are
only some of the
things you can
give to special
clients. This
takes work though;
to be successful,
you need to keep
a personal database
on the likes and
interests of the
recipient.
-
Shows:
it's a season
of concerts, variety
shows and other
performances.
Two tickets to
see the a play,
a basketball game,
or to a Christmas
musical performance
will always be
received with
great excitement,
provided that
the recipient
will be going
to a show that
he or she likes.
Make the proper
investigations
before giving,
to make sure that
your gift won't
fall into the
wrong hands.
Christmas cards:
If you can't afford
to buy gifts this
year, a card will
be more than enough.
Your thoughtfulness
will surely not
go unnoticed.
Just make sure
to make it personal
by signing the
cards yourself.
Some people scan
their signatures
and print them
out on to cards
en masse. However
way you do it,
just remember,
it's always the
thought that counts.
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