BOOK REVIEW
The New Portable MBA
ISBN 0-471-08004-7
By Eliza G.C. Collins and Mary Anne Devanna
P 565.00
It all started with
one book that had a simple goal: bring the wisdom of today's
top MBA programs into the home libraries of business professionals
everywhere. In a nutshell - offer the skills, ideas and
power of the MBA without the time and cost. The idea took
hold. And now, over 300,000 copies later, The Portable
MBA has become a staple on the business shelf. In letter-writing,
one ought to be natural; but ease and naturalness should
not be allowed to degenerate into slipshod English and
vulgar slang. Business and official letters in particular,
require more care and thought than social letters.
Designed to carry tomorrow's
leaders into the 21st century, The New Portable MBA capitalized
on the strengths that made its predecessor a classic.
It offers contributions from an international all-star
team of experts from today's business schools and provides
readers with topics, including managing people, finance,
economics, and accounting; marketing management; information
technology; leadership; strategy and more.
About the Author:
Eliza G.C. Collins
is a faculty partner of the Center for Executive Development,
located in Cambridge, Massachusetts. Formerly the senior
editor of The Harvard Business Review, she is the editor
of the critically acclaimed Executive Success: Making
It In Management. Her other books include The Executive
Dilemma: Handling People Problem at Work and Dearest Amanda:
An Executive's Advice to Her Daughter.
Mary Anne Devanna was,
until her recent death, Associate Dean of Columbia University's
Graduate School of Business and coeditor of the Columbia
Journal of World Business. She was also a senior consultant
for "Workout", a major change program in General
Electric, and earlier in her career, director of advertising
at Longines. Her other books include The Transformational
Leader and Strategic Human Resource Management.
|