BOOK REVIEW
Getting your 15 Minutes of Fame
and More!
A guide to guaranteeing your
business success
by Edward Segal
P 1,295.00
With this book, public
relations guru Edward Segal does for you what he's done
for more than 500 high-profile clients nationwide: he
helps you to achieve and manage the fame you crave and
deserve. In lively, bite-sized chapters - peppered with
revealing anecdotes about and quotes from notables in
the worlds of business, high technology, entertainment,
sports, and more - Segal arms you with proven tools and
techniques for getting your company, organization or self
squarely in the public spotlight and staying there. Throughout
the book, you'll also find instructive, often hilarious
"Hall of Fame/Hall of Shame" accounts of some
of the most successful and disastrous uses of these techniques.
About the author:
Edward Segal, president
of his own public relations firm, is one of North America's
most well-known PR experts, providing public relations
advice and counsel to Fortune 500 companies, government
agencies and trade associations. His bylined articles
have appeared in the Washington Post, the New York Times
and the Wall Street Journal.
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